With the the latest news out that Apple have won a patent battle (all be it a small one!) over HTC and the Android OS My Computer Warehouse take a closer look at the two rivals.
Ever since the launch of the iPhone and Apple’s accompanying iOS in 2007 every other smartphone manufacturer and software developer has been playing catch up! Apple have enjoyed superior design, technology and reliability than any of it’s rivals could achieve and this has ensured the dynamite success of the iPhone.
One of the biggest differences and debates that arises between iOS and Android smartphones is that of Adobe Flash support. Apple made a very bold decision early on not to support Flash web plug-ins on the iOS whereas the Android went the opposite way. Until recently this has been debated as possibly the iPhone’s, and anything else using Apple’s iOS, only downfall. Until in another recent Apple victory it was announced the Adobe was giving up on a Flash server platform for iOS and was going to instead concentrate on other platforms like Android – I know it seems like an empty victory but Steve Jobs never wanted Flash support for the iPhone! Now major media corporations (see BBC) are choosing the iOS platform for web streaming media rather than the Flash equivalent since Apple’s market share with numerous devises is so strong – If you want to reach the masses, you have to use the same platform as them!!
In March 2010 Apple filed a complain stating that HTC had violated 10 of its patents, in the prelim hearing in June a Judge found there only to be 2 violations and in the final hearing that has been now ruled as only one violation on HTC’s part.
This recent legal battle with HTC will only be the start of a war waged on the Android OS, developed by the Open Handset Alliance and led by Google, as Apple seek to defend the technological advantages it has over its rival.
In a bid to compete with the iPhone many Android Smartphone producers look to ensure that they have competitive price advantage over the iPhone which brings in a certain share of the market. Due to the exclusivity and technological advancement of the product the Apple iPhone does tend to command a higher retail price, but could that all change if the other Smartphone manufacturers and the Android system start to claw back some of the technological advantage that Apple has enjoyed over the past few years?!